Sure, it’s as easy to remember as blue denim and A for apple. It clearly winks at a great icon. And it's the simplest way to describe us: we are an agency born with a very different DNA. And just in case you're wondering why 'blue' and not glow in the dark purple, blame it on our DNA again. Blue is the colour of innovation, infinity, imagination and new think. And those who know these things say it's also the colour of the new millennium, which naturally makes us even more comfortable in our skin.
Blue Apple is an independent advertising and brand communications agency built on a team of specialist communications professionals, with regional and global experience.
Everyone talks about ‘their’ differences, but we believe we genuinely offer our clients something different;
a team of communications experts who value client relationships. We strive everyday to create fresh, innovative and collaborative communications solutions to help drive our clients businesses forward.
And, of course, we believe that effective communication, no matter the channel, is based on sound strategic thinking and engaging creativity.
We have designed ourselves such that we can offer the whole apple barrel with a complete solution at one go, or just a slice or two as required. But which ever you bite into, it will always be refreshingly different.
We simply took a leaf off the same tree that created us: break out of convention to create the exception. Does this mean that we ignore wisdom? Not at all. We believe that consumers have an irrepressible appetite for new stuff. And new stuff doesn’t happen without new think. And new think doesn’t happen, unless we ask ourselves ‘why and why not'. Much like Newton and his convention breaking apple moment. By integrating new media with traditional, and being tuned in to what’s emerging, we’ll always find the best way to tell a story.
Vishal is an advertising professional with 19 years of experience in multinational advertising agencies on global and regional brands. His strengths include team leadership, brand planning, relationship management, and multi brand/country exposure.
A management graduate, he was formerly Vice President at The Partnership Dubai, prior to that with Adinc Y&R Oman, and Indian offices of Rediffusion DY&R, Grey Worldwide & Concept Communication.
A true Piscean…a dreamer who is consistently working towards making his dreams come true! What keeps him occupied outside of work are family & friends, cricket, movies, books and music. Finally started Golf…enjoying it to the core! What drives him is the belief:‘Life is a journey. Enjoy the drive.
Neil credits working with the finest talent at the best agencies for developing his skills and understanding of diverse international and regional brands, markets and clients in India, Singapore and presently in the UAE.
Clients he is associated with include Dubai Islamic Bank, Eros Group, Damac, General Motors, Sony, Hitachi, Samsung, Landmark Group, Al Ain Foods, Britannia, Tata Tea, Domino's, SmithKline Beecham, Standard Chartered Bank and Xerox, to name a few.
Neil is a Bachelor of Commerce (1980) from Bombay University, and schooled across various cities in India.
Newton has spent over 15 years in the advertising business across a mix of international and local agencies. He leads the client servicing team at Blue Apple, and is responsible for providing direction and maintaining all aspects of client-agency functions. He believes that in any job or role, a sense of ownership is paramount in making it a success.
A graduate in Psychology and Sociology from the University of Bombay (Mumbai), Newton also holds an MBA from the University of Wollongong. Prior to Blue Apple, he was the Associate Vice President at BPG Group with previous stints at The Partnership Dubai and Nebula Advertising. He has worked on a range of retail and financial brands like Rivoli, Omega, Longines, Rado, Tissot, Swatch, Dubai Shopping Festival, Dubai Shopping Malls Group, FGB, Swicorp and Kodak, to name a few.
Passionate about sport and football in particular, his interests include reading non-fiction books and watching movies. When he is not busy putting together a presentation, he can be found trying his hand at the piano or his DSLR camera.
Yousef is an inspiring creative person with 12 years of regional and international experience. Armed with a degree in Literature, he has given words & original concepts to brands such as L’oreal, Sony Ericsson, HP, Siemens, Kempinski, Rotana, Damas, Farfasha, McDonalds, Coca Cola, Nestlé, Liberty Auto, Suzuki Motors, Etisalat, RAK Bank, and more.
His bright persona and positive attitude have won him many friends here and at his previous agencies FP7, Arabian Gulf & Media House advertising.
When he has put down the pen after a long day at work, he sometimes picks up a brush to paint or a pick to strum some guitar.
Ravie is a communications professional with a wide experience spanning 20 years in the Asian markets.
Playing a key role in Saatchi & Saatchi X’s team in the region, he worked with the Global team of LG Electronics on a brand store redesign strategy and concept as well as lead managed Canon, Tiffany Foods, Arla/ Lurpak, Cadbury and Daigeo.
Ravie started his career with Grey Worldwide in India. He has handled a wide variety of clients in the areas of retail communication, merchandising, identity program design, exhibition design, road shows and promotions. He was General Manager at Mudra Communications India. Contributing to the launch and growth of brands such as Gujarat Ambuja Cement, Bridgestone, Silicon Graphics Computer systems (now SGI) and Hindustan Motors.
Ravie is an avid off-roader, outdoorsman and auto-enthusiast who is currently helping a fellow enthusiast build a custom sports car.
Pankaj is a passionate creative person who is in advertising for 19 years. Having worked with multinational ad agencies for leading brands from Dubai and India, his excellence in creating concepts is well supported with new techniques and strong strategies.
He was Creative Director at Ogilvy & Mather, Dubai and prior to that with The Partnership Dubai and Indian offices of JWT, McCann Erickson, and Ogilvy & Mather.
He believes that a ‘brand idea’ has to be spontaneous and it can come any point of time And anywhere. Observation is the key. Apart from exploring life, his interests are in bowling, pool or catching up with friends over a cup of tea.
Santripti has over 15 years of experience in the field of media and communications and holds a Masters in Business from the University of Wollongong. Having begun her career as an intern at Gulf News, she swiftly moved on to try her hand at other mediums of communication including broadcast television, magazines and digital.
Santripti has worked in Dubai and New York across network agencies including Young & Rubicam, Burson Marsteller, TBWA and BPG Cohn & Wolfe across a varied spectrum of categories including government, hospitality & tourism, luxury lifestyle and consumer electronics. Her previous clients include Global Village, Dubai Tourism, Dubai Shopping Festival, Dubai Summer Surprises, Omega, Tissot , Rado, Carl F. Bucherer, Novo Cinemas and Sony Mobile.
Her core strengths include PR strategy and campaign planning, strong content development across traditional and digital media and crisis management.
In her free time, Santripti enjoys planning pro bono PR campaigns for community service programmes such as the International Yoga Day for the Indian Consulate amongst others.