Brief

Medeor Hospital

Multi-specialty Family hospital| 24X7 Consulatations and treatment | 1st 24X7 hospital in Dubai | State-of-the-art facilities | Located in the heart of Dubai

THE CHALLENGE

Located in the Counsulate area, Medeor 24X7 is surrounded by well established popular hospitals and clinics like Aster Hospital, Unicare, Mediclinic, IMH etc. The challenge was to create a unique position for Medeor 24X7 in this competitive environment.

THE IDEA

Create the position : THE only 24X7 Hospital. For any emergency that could arise anytime.

Connect and Magnify the position : TO DUBAI + CORE TG (Indians,Pakistanis, Philipinos, Arab Expats, UAE Nationals) / LOCATION (Bur Dubai/ Karama/ Old Pakistani Counsulate/ Fahidi)
Own the position : 24XDubai

THE CAMPAIGN

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Services Provided:
  • Art Direction
  • Content English/Arabic
  • Digital Film
  • Marketing
  • Photography
  • Production
  • Strategy

Video

THE RESULTS

A significant surge in enquiries has been witnessed across various contact points including website clicks, email/telephone enquiries, and also increase in likes on facebook all generating new leads from potential customers interested in Leptos Estates.

THE PROCESS

An integrated campaign across targeted audiences and areas that helped increase footfalls in in-patients and out-patients.

Campaign

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