Located in the Counsulate area, Medeor 24X7 is surrounded by well established popular hospitals and clinics like Aster Hospital, Unicare, Mediclinic, IMH etc. The challenge was to create a unique position for Medeor 24X7 in this competitive environment.
Create the position : THE only 24X7 Hospital. For any emergency that could arise
anytime.
Connect and Magnify the position : TO DUBAI + CORE TG (Indians,Pakistanis, Philipinos,
Arab Expats, UAE Nationals) / LOCATION (Bur Dubai/ Karama/ Old Pakistani Counsulate/
Fahidi)
Own the position : 24XDubai
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A significant surge in enquiries has been witnessed across various contact points including website clicks, email/telephone enquiries, and also increase in likes on facebook all generating new leads from potential customers interested in Leptos Estates.
An integrated campaign across targeted audiences and areas that helped increase footfalls in in-patients and out-patients.