Entry into the Credit Card segment with a co-branded card with Emirates Skywards. Other banks already offering similar co-branded product. To break the clutter of the existing Emirates co-branded cards.
1. Northern Lights
2. Mount Fujiyama
3. Maldives
4. New York
5. Paris
6. London
7. New Zealand
8. Prague
9. Munich
Use of Print, Outdoor, Radio and Digital media