Brief

Emirates Skywards DIB Credit Card

THE CHALLENGE

Entry into the Credit Card segment with a co-branded card with Emirates Skywards. Other banks already offering similar co-branded product. To break the clutter of the existing Emirates co-branded cards.

THE IDEA

1. Northern Lights
2. Mount Fujiyama
3. Maldives
4. New York
5. Paris
6. London
7. New Zealand
8. Prague
9. Munich

Services Provided:
  • Art Direction
  • Content English/Arabic
  • Design
  • Digital Film
  • Marketing
  • Production
  • Strategy
CAMPAIGN ROLL-OUT

Use of Print, Outdoor, Radio and Digital media

Campaign

  • Branding Agency Abu Dhabi
  • Branding Agency Abu Dhabi