Private medical care, especially which catered to UAE nationals and high-net-worth individuals had become increasingly competitive. Burjeel Hospital had to reinforce its unique offering, of superior clinical excellence and luxurious care, to maintain and protect its distinct position.
Accentuate, validate and substantiate Burjeel Hospital’s raison d’être – the art of healing.
Our campaign positioned Burjeel as providing the perfect balance of state-of-the-art clinical excellence and warm, personalised care in a luxurious environment. The multiple ad campaign, each highlighting a facet or speciality of the hospital, was rolled out across media focussing on Abu Dhabi, Dubai and a few select markets in the region.
16% increase in Emirati and high-net-worth patients; 11% increase in overseas referrals. Burjeel Hospital has regained its distinct and differentiated status in the UAE healthcare sector. It is once again the preferred hospital for those who can afford its 7-star care.